Photo Credit; orange culture Nigeria instagram
Nigeria is renowned for its abundance of artistic talent, which is evident in the country’s music, film, and even fashion industries.
When it comes to innovative fashion that blends cultural heritage with modern design, “Orange Culture” is a name that consistently stands out. Orange Culture is a Nigerian fashion brand known for its Vibrant, Modern and gender-neutral designs that celebrate African culture.
Founded by the visionary Nigerian designer Adebayo Oke-Lawal, the brand has become a symbol of bold, gender-neutral (both male and female wears) fashion that challenges conventional norms.
Photo Credit; orange culture Nigeria instagram
Adebayo Oke-Lawal’s who has a degree in finance, but no professional training in fashion, learnt the craft on his own by watching YouTube tutorials and taking internships with Nigerian designers, experimenting with styles that merged African tradition with contemporary flair. His fearless approach to fashion culminated in the birth of Orange Culture in 2011, a brand that later became an international sensation.
The brand became well-known throughout the world in 2014 after being chosen as one of 20 finalists out of a thousand brands for the Prestigious LVMH (Louis Vuitton-Moët-Hennessy) Prize for young designers. This opened numerous opportunities for the young designer, allowing him to showcase his collections at fashion weeks in London, Paris, and New York.
His designs has also be featured in prominent fashion publications such as Vogue, BoF and many more.
What makes Orange Culture unique is its commitment to gender-neutral fashion, offering designs that celebrate fluidity and individuality. The brand’s collections often feature vibrant colors, unique patterns, and unexpected fabric combinations, with an underlying message of inclusivity.
Adebayo Oke-Lawal’s impact extends beyond fashion. Through his mentorship program, The Orange Mentorship, he helps nurture young, aspiring designers across Africa, offering them guidance and resources to succeed in the competitive fashion industry.
With a blend of artistry, culture, and business savvy, Orange Culture continues to redefine what it means to be stylish and innovative in today’s world. Adebayo Oke-Lawal’s story is a testament to the power of vision, creativity, and the influence of African fashion on the global stage.
