Source: soundcloud
Nigerian Afrobeats sensation Asake has kicked off 2025 with the release of his latest single and music video, “Why Love,” under his new independent label, Giran Republic. This track marks a departure from his previous work, showcasing a softer, more romantic side of the artist.
Why Love, blends atmospheric Afrobeats with Asake’s signature sound. The song features a mid-tempo delivery punctuated by Amapiano log drums and a fusion of house music, creating an infectious rhythm that complements its romantic theme. In the lyrics, Asake seamlessly weaves between Yoruba and English, expressing admiration for his muse, model India Love Westbrooks.
Directed with a keen eye for aesthetics, the video showcases Asake and India Love in coordinated military-inspired outfits, sharing intimate moments that highlight their chemistry. Scenes of them flaunting diamond-stacked jewelry and enjoying a ride in a sports car add to the video’s allure.
Source: YouTube
“Why Love” is Asake’s first release under Giran Republic, following his departure from YBNL. This move signifies a new chapter in his career, allowing him greater creative freedom. The song delves into themes of love and personal growth, reflecting on the complexities of relationships in the spotlight.
In addition to his musical endeavors, Asake is expanding his brand with the upcoming launch of his unisex clothing line, GIRAN. This venture further solidifies his influence in the fashion industry, showcasing his distinct style and entrepreneurial spirit.
Asake’s unique blend of Fuji and Afrobeat elements continues to captivate audiences, and “Why Love” is poised to be another hit in his growing discography. With this release, he reaffirms his position as one of Africa’s leading artists, offering fans a glimpse into the exciting year ahead.
